Report on

“Entrepreneurship Orientation Programme on Areca plates and Spirulina production and marketing”


Unnat Bharat Abhiyan – SRM Institute of Science and Technology, Kattankulathur and Pudhiya Thalaimurai foundation together with ISRB EXPOTM Indian Small and Rural Business Exposition conducted an event under the topic of “Entrepreneurship Orientation Programme on Areca plates and spirulina production and marketing” on 27.02.2021, 2 PM – 5 PM at Government Middle School Campus, Orathur village.

SRMIST have adopted 8 villages (Orathur, Kolathur, chettipunyam, Nattarasanpattu, Thenmelpakkam, Patravakkam, Anjur, and Kalivandhapattu.) from Chengalpattu and kanchipuram district under the UBA scheme and constantly working on improving the rural livelihood and economic self-sustainability through creation of employment opportunities, health and hygiene, education, energy, clean water and sanitation.

Peoples from all 8 villages are gathered together in Orathur middle school. More than 100 peoples were participated including ladies, self-help group members and youths. It is worth mentioning that 95% of the attendees were women and some are already a part of self-help groups.

During the event, COVID SOP protocol was strictly followed. The event started with an inaugural and welcoming address by Dr. V. Thirumurugan, Associate Director (Campus life), UBA – Nodal officer, SRMIST. He put forth the importance of the event and encouraged the participants to seek advice from the expert speakers for starting their own venture. The speakers Mr.Pavendhan (Managing Director, Evergreen Industries, Chennai), Mr.Rajarathnasingam (Project Coordinator, Integrated farm and Spirulina production), Mr.Vijayagopal (Pudhiya Thalaimurai foundation) were felicitated by Dr. Deepa (Associate Professor, SRMIST & Village coordinator, Orathur), Dr. B. Samuel Jacob (Assistant Professor, SRMIST, Village coordinator, Nattarsanpattu) and Mr.S. Sridhar (Health Inspector, SRMIST) respectively.

The sessions were very informative and the speakers addressed the gathering about the opportunities. In areca plate manufacturing, Mr. Pavendhan gave the information on raw materials procurement, vendors, manufacturing process, machineries cost, financial route for establishing the unit and marketing (export). Some of the participants are encouraged to visit their manufacturing facility and get trained for making different utensils.

Mr. Rathinarajasingam gave the importance of spirulina towards health and environment. He explained the process of production through a virtual tour of their facility which is an integrated farm. Different products such as cosmetics, bath soaps, health drinks and food items prepared from Spirulina were exhibited and the participants were enthusiastic to note the employment opportunities through this technology.

The meeting was interactive throughout and concluded with a vote of thanks by Mr.Vijayagopal (Pudhiya Thalaimurai foundation) where he acknowledged the SRMIST and the PT foundation for organizing the event smoothly and intended to organize such events in forthcoming days in other villages too.

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