three-day training workshop on “Entrepreneurship
Development Training on Dairy Cattle Farming and Digital Marketing for Rural
Communities” was jointly conducted by Department of Electronics
and Communication Engineering SRM Institute of Science & Technology and
Unnat Bharat Abhiyan in association with State Institute of Rural Development
& Panchayat Raj (SIRD & PR) from 24th to 26thNovember
2021 at Nattarasanpattu village. More than 100 villagers participated.
Day – 1
inaugural was presided by Mr. Samuel Inbadurai, Director of SIRD & PR
(Chengalpattu district). This training program was organised by Dr.V. Thirumurugan (Associate director
of campus life and UBA nodal officer),Dr.
T. Deepa (Associate professor, SRMIST), UBA faculty co-ordinators and
student co-ordinators along with village panchayat president Mrs. Vasanthi Sambasivam and Mr. Sambasivam, village panchayat
secretary Mr. Seetharaman and Nattarasanpattu village panchayat ward members.
Day – 2
the second day of the training workshop, Dr.
R. Murugeswari, associate professor from Institute of Animal Nutrition
(Kattupakkam) trained the people on cattle farming techniques. The process of
conversion of animal waste to manure and the various techniques were explained
by Dr. V. S. Mynavathi, assistant
professor from the Institute of Animal Nutrition. She also insisted the
benefits of using natural fertilizers and pesticides than the harmful effects
of the artificial chemical compounds.
Day – 3
final day of the training program started with the interaction about the
importance of finding a good marketing strategy to sell the quality products
produced by the villagers. Dr. T. Deepa, associate professor from department of
ECE, SRMIST explained the people on “what is digital marketing?” and “How to
use digital marketing?”. She shared her ideas on the various digital marketing
techniques and their benefits. Then she trained people on the “Rural Kart” mobile application
developed by the faculty and ECE students of SRMIST. The rural kart application
is an entrepreneurship interface between the producers and the customers to
sell their quality products.
workshop ended with a valedictory function presided by the village panchayat
president, panchayat secretary and ward members. They thanked the SRMIST, Unnat
Bharat Abhiyan and SIRD& PR for providing such a wonderful training
program. They also insisted the people to follow the ideas and insights gained
from the training and to improve the economic, environmental and social
stability of the Nattarasanpattu village.
Through this training, the village people can know how dairy supply chain management operates and plan their resources accordingly to produce high quality dairy products and at the same time more profit. Apart from dairy cattle breeding management, training was provided on preparation of value-added dairy products and manure from cattle wastes. Finally, they were trained on using digital marketing techniques to get more profits. With the help of the certificate provided through this training, the village people together can approach to avail the schemes and facilities provided by the government. After this workshop, the people were very eager and determined to improve their livelihood in a better manner.
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