A three-day training workshop on “Entrepreneurship Development Training on Dairy Cattle Farming and Digital Marketing for Rural Communities” was jointly conducted by Department of Electronics and Communication Engineering SRM Institute of Science & Technology and Unnat Bharat Abhiyan in association with State Institute of Rural Development & Panchayat Raj (SIRD & PR) from 24th to 26thNovember 2021 at Nattarasanpattu village. More than 100 villagers participated.

Day – 1 (24/11/2021)

The inaugural was presided by Mr. Samuel Inbadurai, Director of SIRD & PR (Chengalpattu district). This training program was organised by Dr.V. Thirumurugan (Associate director of campus life and UBA nodal officer),Dr. T. Deepa (Associate professor, SRMIST), UBA faculty co-ordinators and student co-ordinators along with village panchayat president Mrs. Vasanthi Sambasivam and Mr. Sambasivam, village panchayat secretary Mr. Seetharaman and Nattarasanpattu village panchayat ward members.

After the inaugural, Mr. Samuel Inbadurai (Director of SIRD & PR) shared his insights on “Dairy Supply Chain Management”. Tamil Nadu Rural Transformation Project (TNRTP)’s district executive officer Mr. M. Dinakar Rajkumar enlighted people on how funding assistance can be provided for cattle and dairy management. Later in the afternoon, Dr. P. Gopu, assistant professor from PGRIAS (Kattupakkam) delivered his speech on different dairy cattle breeds available and cattle breeding management. Then, Dr. M. Vimalarani, ssociate professor from KVK (Kattupakkam) insisted people on the importance of value - added dairy products and how it can improve the economic sustainability.

Day – 2 (25/11/2021)

                On the second day of the training workshop, Dr. R. Murugeswari, associate professor from Institute of Animal Nutrition (Kattupakkam) trained the people on cattle farming techniques. The process of conversion of animal waste to manure and the various techniques were explained by              Dr. V. S. Mynavathi, assistant professor from the Institute of Animal Nutrition. She also insisted the benefits of using natural fertilizers and pesticides than the harmful effects of the artificial chemical compounds.

Day – 3 (26/11/2021)

The final day of the training program started with the interaction about the importance of finding a good marketing strategy to sell the quality products produced by the villagers. Dr. T. Deepa, associate professor from department of ECE, SRMIST explained the people on “what is digital marketing?” and “How to use digital marketing?”. She shared her ideas on the various digital marketing techniques and their benefits. Then she trained people on the “Rural Kart” mobile application developed by the faculty and ECE students of SRMIST. The rural kart application is an entrepreneurship interface between the producers and the customers to sell their quality products.

The workshop ended with a valedictory function presided by the village panchayat president, panchayat secretary and ward members. They thanked the SRMIST, Unnat Bharat Abhiyan and SIRD& PR for providing such a wonderful training program. They also insisted the people to follow the ideas and insights gained from the training and to improve the economic, environmental and social stability of the Nattarasanpattu village.

Through this training, the village people can know how dairy supply chain management operates and plan their resources accordingly to produce high quality dairy products and at the same time more profit. Apart from dairy cattle breeding management, training was provided on preparation of value-added dairy products and manure from cattle wastes. Finally, they were trained on using digital marketing techniques to get more profits. With the help of the certificate provided through this training, the village people together can approach to avail the schemes and facilities provided by the government. After this workshop, the people were very eager and determined to improve their livelihood in a better manner.


Share to All


Post a Comment